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11 Unique Marketing Ideas to Boost Your House Cleaning Business + A Secret Bonus Tip

Are you a house cleaner looking to sweep your competition away and attract more clients? In a busy, over-saturated market, it’s crucial to stand out. If you want to maximize your success, you need a fresh approach to marketing your house cleaning business. Whether you’re a seasoned pro or just starting out, we’ve got some unique and creative ideas to help you attract more clients and take your house cleaning business to the next level with these innovative marketing tips!

1. Personalized Cleaning Packages:

– Offer customized cleaning packages tailored to your clients’ needs.

– Give them options such as “The Busy Parent Package,” “Eco-Friendly Clean,” or “Deep Clean Delight.”

– Personalizing your services shows that you care about your clients’ unique requirements and makes them more likely to choose you over the competition.

2. Green Cleaning Initiatives:

– Promote eco-friendly cleaning products and practices.

– Highlight the benefits of non-toxic, green cleaning for families, pets, and the environment.

– By going green, you’ll not only attract environmentally conscious clients but also set yourself apart as a responsible and forward-thinking business.

3. Virtual Cleaning Consultations:

– Offer free virtual consultations to assess a client’s needs and provide initial estimates with Virtual Bid App for free.

– This convenient approach makes it easy for potential clients to connect with you.

– In today’s digital age, the virtual touch can make a significant difference in attracting busy professionals and tech-savvy customers.

4. Referral Rewards Program:

– Encourage your satisfied clients to refer your services to their friends and family.

– Offer rewards or discounts to both the referrer and referee.

– Word-of-mouth recommendations are powerful and can lead to a steady stream of clients.

5. Themed Social Media Campaigns:

– Run engaging social media campaigns based on fun themes like “Tidying Tips Tuesday” or “Spotless Saturday.”

– Share cleaning tips, before-and-after photos, and customer testimonials.

– These themed campaigns create a sense of community, encourage shares, and keep your audience engaged.

6. Partnership with Local Businesses:

– Collaborate with local businesses like real estate agencies, interior designers, or Airbnb hosts.

– Offer discounts for their clients or partner up for co-promotional events.

– These partnerships can lead to a mutually beneficial relationship, increasing your exposure and client base.

7. Local SEO Strategies:

– Local search engine optimization is crucial for house cleaners. Claim your Google My Business listing, maintain accurate NAP (Name, Address, Phone) details, and encourage clients to leave positive reviews. This will help your business appear in local search results when people are looking for cleaning services in your area.

8. Interactive Workshops:

– Host workshops or cleaning webinars on cleaning, organizing, and business growth tips. Virtual events are an easy way to expand your audience.

– Share your expertise with participants, and establish yourself as a knowledgeable authority.

– These workshops can help build trust and attract clients who appreciate your know-how.

9. Creative Online Content:

– Start a blog or create videos sharing cleaning hacks and expert advice.

– Utilize keywords that people searching for cleaning services might use.

– Regularly updated, engaging content not only informs but also improves your SEO, making it easier for potential clients to find you online.

10. Seasonal Promotions:

– Run special promotions tailored to different seasons.

– For example, offer “Spring Cleaning Discounts” or “Holiday Home Refresh Packages.”

– Seasonal promotions not only boost business during specific times but also keep your services fresh in the minds of clients throughout the year.

11. Client Loyalty Program:

– Reward your loyal clients with exclusive benefits like discounts, priority scheduling, or referral bonuses.

– A loyalty program not only retains your current customer base but also encourages them to keep coming back and spreading the word.

12. Bonus Tip: Don’t Underestimate Networking!

– Networking is often an overlooked goldmine. Attend local business networking events, join community groups, and connect with other local service providers like plumbers, electricians, or interior decorators. You can also create a web of connections on LinkedIn with potential clients and other cleaning professionals you can learn from. Referrals from these contacts can be invaluable for your business.

Incorporating these unique marketing ideas into your house cleaning business can make a significant difference in attracting and retaining clients. Remember to track the effectiveness of your efforts through analytics and adjust your strategy accordingly. The key is to be creative, customer-focused, and consistent in your efforts. With a dash of innovation and a sprinkle of uniqueness, you can sweep the competition aside and become the go-to house cleaner in your area. Remember, marketing is about more than just promoting your services; it’s about building relationships and creating a brand that people trust. So, put these ideas into action, grab your mop and marketing toolkit, and let’s make your house cleaning business shine in the eyes of potential clients!


Robin Crockett

CEO & Founder, Heaven Scent Home Cleaning & Virtual Bid App

38 Fall House Cleaning Hacks Perfect for Very Responsible Homeowners

As the leaves change color and the air turns crisp, it’s time to transition your home into a cozy haven for the fall season. While Fall brings undeniable charm, it also comes with its own set of cleaning challenges. From tracking in fallen leaves to preparing for holiday gatherings, keeping your home spick and span during this season can be a daunting task. But fret not! We’ve gathered a treasure trove of 38 house cleaning hacks that are professional house cleaner approved and tailor-made for Fall, ensuring your home remains inviting, warm, and spotless, allowing you to fully relish the magic of the season.

1. Fall Cleaning Checklist

Start with a comprehensive fall cleaning checklist to ensure you don’t miss a spot. Read on for Fall-inspired cleaning list hacks to try out this holiday season. (Source: Taste of Home)

2. Chestnuts for Shoe Closet Deodorizer

Place a few dried chestnuts in your shoe closet to absorb odors. (Source: Bob Vila)

3. Homemade Dusting Spray

Create a natural dusting spray with water and equal parts white vinegar and olive oil. Add a few drops of essential oil for a pleasant aroma. (Source: Homes & Gardens)

4. Lemon and Salt Garbage Disposal Cleaner

Freshen up your disposal by grinding ice cubes, lemon wedges, and a handful of salt. (Source: The Spruce)

5. Fireplace and Chimney Inspection

Schedule a professional chimney inspection and cleaning before lighting your first fall fire. (Source: This Old House)

6. Fall Flower Arrangements and DIY Fall Decor

Incorporate fall flowers and fun, easy DIY projects into your décor, bringing the spirit of the season indoors. (Source: Good Housekeeping)

7. Deep-Clean Your Oven

Remove oven racks and use a commercial oven cleaner or a combination of baking soda and vinegar for a thorough clean. (Source: The Family Handyman)

8. Homemade Air Fresheners

Create natural air fresheners with ingredients like cinnamon, cloves, and citrus peels to embrace the scents of fall. (Source: HGTV https://www.hgtv.com)

9. Pine Needle Broom

Use a pine needle broom to sweep up fallen leaves, twigs, and dirt from your porch and entryway. (Source: The Simple Homeplace)

10. Cinnamon Stick Vacuum Scent

Place a cinnamon stick in your vacuum bag or filter for a warm, seasonal scent as you clean. (Source: One Good Thing)

11. Window Cleaning

Use a solution of vinegar and water to clean your windows for a streak-free shine. (Source: The Spruce)

12. DIY Potpourri

Create a natural potpourri with dried orange peels, cloves, and cinnamon sticks to scent your home. (Source: A Piece of Rainbow)

13. Coffee Filter for Dusting

Use a coffee filter to wipe down dusty surfaces. They’re gentle and highly effective. (Source: Real Simple)

14. Wax Paper on Shower Glass

Rub wax paper on shower glass to repel water and soap scum. (Source: The Family Handyman)

15. Microwave Cleaner

Steam-clean your microwave by microwaving a bowl of water with lemon slices for a few minutes. The steam will loosen stains, making them easier to wipe away. (Source: Martha Stewart)

16. Mop with Apple Cider Vinegar

Mix a solution of apple cider vinegar and water to mop your floors. It helps remove grime and leaves a pleasant, Fall-appropriate scent. (Source: Apartment Therapy)

17. Cedarwood Blocks and Cloves for Closet Freshness

Place cloves in your closet to keep moths away and add a warm, Fall scent. (Source: CubeSmart)

18. Lint Roller for Lampshades

Use a lint roller to quickly remove dust and debris from lampshades. (Source: LifeHacker)

19. Leaf Blower for Outdoor Cleanup

Use a leaf blower as Autumn arrives to clear leaves and debris from your porch, walkway, and driveway. (Source: The Spruce)

20. DIY Gutter Cleaning Tool

Attach PVC pipes to the end of your vacuum hose to clean gutters safely from the ground. (Source: Bob Vila)

21. Baking Soda for Mattress Cleaning

Sprinkle baking soda on your mattress, let it sit for a few hours, then vacuum to freshen and clean. (Source: Martha Stewart)

22. Chalk for Grease Stains

Rub chalk on grease stains on clothing before laundering to help absorb the grease. (Source: Reader’s Digest)

23. Rubber Gloves for Pet Hair Removal

Put on rubber gloves and run your hands over upholstery or carpet to easily pick up pet hair. (Source: Buzzfeed)

24. Hydrogen Peroxide for Grout Cleaning

Mix hydrogen peroxide and baking soda to create a paste for cleaning grout lines. (Source: Bob Vila)

25. Dust Light Fixtures

Remove and wash light fixtures and bulbs. Use a duster with an extension handle for high or hard-to-reach areas. (Source: HGTV)

26. Clean and Rotate Mattresses

Vacuum and rotate your mattresses to ensure even wear and better sleep. (Source: Good Housekeeping)

27. Wash Baseboards

A microfiber cloth and warm, soapy water will remove dirt and grime from baseboards. (Source: The Maids)

28. Refresh Upholstery

Sprinkle baking soda on upholstery, let it sit for 15 minutes, and then vacuum for a fresh scent. (Source: Bob Vila)

29. Scrub and Organize the Pantry

Empty, clean, and reorganize your pantry. Don’t forget to check for expired items. (Source: The Kitchn)

30. Outdoor Furniture Care

Clean, repair, and store outdoor furniture to keep it in top condition for the next spring. (Source: Better Homes & Gardens)

31. Ward Off Pests

Seal cracks and openings in your home’s exterior to prevent pests from seeking warmth indoors. (Source: Consumer Reports)

32. Polish Silverware

Use a specialized silver polish or this baking soda paste to make your silverware shine. (Source: Martha Stewart)

33. Clean and Rotate Ceiling Fans

Wipe down fan blades and reverse their direction to help distribute warm air more effectively. (Source: The Home Depot)

34. Cotton Swabs for Keyboard Cleaning

Clean your keyboard by using cotton swabs to reach between keys and remove dust and crumbs. (Source: Business Insider)

35. Launder Curtains

Take down and launder curtains to eliminate dust and odors. Follow care instructions for best results. (Source: Good Housekeeping)

36. Refrigerator Maintenance

Vacuum coils and discard expired items to keep your refrigerator clean and efficient. (Source: The Spruce)

37. Scrub and Seal Wooden Floors

Give wooden floors a deep clean and apply a new layer of protective sealant. (Source: Bob Vila)

38. Deep-Clean Carpets

Rent or purchase a carpet cleaner to give your carpets a thorough cleaning. (Source: Homes & Gardens)

With the changing leaves and cooler temperatures of fall, it’s the perfect time to implement these seasonal cleaning hacks. Whether you’re refreshing your home after a long summer or preparing for the cozy months ahead, these tips and tricks can make your cleaning routine more effective, efficient, and enjoyable. By embracing these fall cleaning hacks, you can create a welcoming and tidy space that reflects the warmth and comfort of the season. So, grab your pumpkin spice-scented cleaner, put on your favorite sweater, and get ready to make your home feel its best during this beautiful time of year. Happy fall cleaning!


Robin Crockett

CEO & Founder, Heaven Scent Home Cleaning & Virtual Bid App

Why You Need a Cancellation Policy for Your House Cleaning Business & How to Craft One

We get it, cancellation policies might not be the most thrilling aspect of your cleaning empire, but they’re an absolute must-have. Think of them as the reliable mop that clears away uncertainty and ensures your business runs smoothly. So, why are cancellation policies important, and how can you create one that strikes the perfect balance between fairness and professionalism? Let’s get down to business.

The Need for a Cancellation Policy

Before we roll up our sleeves and get into the nitty-gritty of crafting your cancellation policy, let’s address the elephant in the room: Why do you even need one?

1. Protect Your Bottom Line: Your time and resources are precious. When a client cancels at the last minute or fails to show up altogether, it costs you more than just a few bucks. It’s a loss of potential income and time that could have been allocated to other clients.

2. Maintain Professionalism: Having a clear and well-communicated cancellation policy shows your commitment to professionalism. It demonstrates that you value your time and the service you provide.

3. Foster Trust: Transparency breeds trust. When your clients know exactly what to expect in case of a cancellation, it sets the tone for a respectful and trusting business relationship.

4. Streamline Operations: A cancellation policy helps you manage your schedule more efficiently. By knowing your availability and having clear guidelines for cancellations, you can optimize your workforce and keep the gears of your cleaning machine turning smoothly.

A Checklist for Crafting the Perfect Cancellation Policy

Now that we’ve covered why you need a cancellation policy let’s move on to the fun part – creating one that works for you and your clients.

1. Define the Cancellation Window: Start by specifying the timeframe for cancellations. For instance, require a minimum of 48 hours’ notice for cancellation. This ensures you have ample time to adjust your schedule if necessary.

2. Communicate Clearly: Your cancellation policy should be crystal clear and easily accessible. Include it on your website, in your booking confirmation emails, and any other communication with your clients. A simple statement like, “We require 48 hours’ notice for cancellations” can go a long way in setting expectations.

3. Determine the Penalty: Decide on the penalty for late cancellations or no-shows. For instance, you could charge a fee equivalent to 50% of the service cost. It’s a fair and proportionate way to cover costs incurred.

4. Be Flexible but Firm: Life happens, and sometimes clients have legitimate reasons for canceling. While you should stand firm on your policy, it’s essential to show empathy when warranted. Use your discretion – for example, if a client experiences a sudden family emergency, you might consider waiving the cancellation fee this one time.

5. Send Reminders: Send appointment reminders to your clients a day or two before their scheduled service. This can help reduce the number of last-minute cancellations and no-shows. A friendly reminder can make all the difference.

6. Exceptional Circumstances: Outline any exceptional circumstances under which the cancellation policy may be waived. For instance, if your cleaner falls ill or if there’s a sudden emergency on your end, explain how these situations will be handled, ensuring your clients know that you’re fair and accommodating in unforeseen situations.

7. Stay True to Your Policy: Once you’ve established your policy, don’t waver. Enforce it consistently, like clockwork. This consistency demonstrates your commitment to professionalism and ensures your business runs smoothly even in the face of cancellations.

Why Your Clients Will Appreciate Your Policy

Now that we’ve nailed down the essentials of a cancellation policy let’s talk about why your clients should love it just as much as you do.

1. Predictability: Your clients will know exactly what to expect. No surprises. This predictability builds a sense of trust and reliability, which is invaluable in the cleaning business.

2. Clarity: A well-communicated cancellation policy eliminates any confusion. Your clients won’t be left in the dark about what happens when things go awry.

3. Fairness: A well-crafted policy is fair to both you and your clients. It demonstrates that you respect their time and expect the same in return.

4. Consistency: Consistency is the hallmark of professionalism. When you apply your policy consistently, your clients will see that you mean business and appreciate your commitment to excellence.

In conclusion, crafting a cancellation policy for your house cleaning business might not be the most glamorous task, but it’s essential for the smooth operation of your empire. It ensures you’re compensated fairly for your time and resources and sets a professional tone that your clients will appreciate.

So, if you haven’t already, get down to creating your cancellation policy today. It’s like the secret ingredient that makes your cleaning business sparkle even brighter. Just remember to keep it clear, flexible when needed, and consistent in its enforcement. Your business and your clients will thank you for it, and you’ll have a cleaner, smoother operation in no time. Happy cleaning!


Robin Crockett

CEO & Founder, Heaven Scent Home Cleaning & Virtual Bid App

Why it’s Wise to Book a Professional House Cleaner for Fall – And How You Can Book One in Under 10 Minutes

Ah, autumn, the season of falling leaves, pumpkin spice lattes, and cozy sweater weather. While you’re sipping on that cinnamon-infused goodness and crunching leaves underfoot, have you ever thought about the state of your home? It might be time to swap out your flip-flops for fuzzy socks, but it’s also the perfect time to welcome in a professional home cleaning crew. You might be wondering why. Well, let’s dive right into it!

1. The “Summer Farewell” Cleanup

As the last rays of summer fade away, it’s time to say goodbye to sandy floors, outdoor debris, and the general chaos that comes with the busiest season of the year. A professional home cleaning session in early fall serves as the perfect “farewell to summer” ritual. Say adieu to those lingering sandcastles, scraping the grill, and the never-ending trail of ice cream drips. With the kids back in school and your routine returning to normal, it’s the ideal moment to reclaim your home.

2. Prevent the Winter Blues

Let’s face it, winter isn’t everyone’s cup of tea. As the days grow shorter, it’s easy to slip into a gloomy mood. But guess what? A sparkling clean home can do wonders for your mental well-being! Inviting professionals in for a thorough autumn clean can help you head into winter with a clear mind and a happy heart. When your home is organized and tidy, you’ll find it much easier to relax and enjoy the season. Plus, who doesn’t love the feeling of crisp, freshly laundered sheets and a spotless kitchen to cozy up in?

3. Protect Your Home from the Elements

Autumn also marks the beginning of the unpredictable weather rollercoaster. With rain, wind, and falling leaves, your home becomes a magnet for dirt and moisture. Professional cleaners have the expertise and tools to tackle these challenges head-on. They’ll clean out those gutters, remove leaves and debris from your yard, and make sure your home is ready to withstand whatever Mother Nature throws at it. So, when the autumn storms roll in, you can sip your hot cocoa in peace, knowing your castle is protected.

4. Health Matters

Fall allergies, anyone? While the autumn foliage is beautiful to behold, it can be a nightmare for allergy sufferers. Ragweed and mold spores are notorious for wreaking havoc during this season. A professional cleaning can help you combat these allergens. They’ll dust, vacuum, and disinfect every nook and cranny, making your home a safe haven against those pesky allergens. Breathe easy this fall!

5. Prepare for the Holidays

Whether you’re hosting a Thanksgiving feast or gearing up for a month of holiday festivities, a clean home is the ultimate foundation. Professional cleaners can get your home in tip-top shape before the chaos ensues. Your guests will be impressed by the sparkling bathrooms, gleaming kitchen, and spotless floors. Who knows, you might even inspire your favorite Aunt Martha to start a cleaning revolution of her own!

6. Extend the Lifespan of Your Home

Your home is one of your most significant investments, and like any investment, it requires maintenance. A seasonal cleaning helps extend the lifespan of your home. Dust and dirt can accumulate in hidden corners, leading to wear and tear over time. By investing in a professional autumn cleaning, you’re also investing in the longevity of your property.

7. It’s a Time-Saver

Let’s be real – cleaning can be a time-consuming chore. With work, family, and other responsibilities, who has the energy to scrub every corner of the house? Professional cleaners are efficient and thorough. They’ll get the job done swiftly and effectively, leaving you with more free time to enjoy the season’s delights. Get a bid in under 10 minutes from your next house cleaner with Virtual Bid App – download the app in your App Store today.

8. The Joy of Coming Home

There’s something undeniably magical about coming home to a spotless, organized, and refreshed living space. It’s a bit like stepping into your own personal sanctuary, a place where you can unwind, recharge, and truly embrace the autumn spirit.

In conclusion, why is fall the perfect time for a professional home cleaning? Because it’s the season of change, preparation, and rejuvenation. It’s a time to bid farewell to the summer chaos, protect your home from the elements, and create a cozy haven for the chilly months ahead. So, while you’re sipping that pumpkin spice latte, go ahead and schedule that professional cleaning – your home (and your sanity) will thank you for it! Happy fall cleaning, folks!


Robin Crockett

Founder & CEO of Heaven Scent Home Cleaning & Virtual Bid App

Welcoming Autumn: Your Ultimate House Cleaning Checklist for a Cozy Fall Home

As the leaves start to change colors and the air turns crisper, it’s time to embrace the beauty of autumn. While you’re sipping on pumpkin spice lattes and cozying up in your favorite sweaters, it’s also essential to prepare your home for the fall season. In this blog post, we’ll share some house cleaning tips to help you maintain a clean and welcoming home during autumn, especially if you have kids and pets. We’ll also explore clever ways to infuse your home with non-toxic fall scents for a warm and inviting atmosphere.

1. Seasonal Deep Cleaning:

Fall is an excellent time to tackle some deep cleaning tasks to prepare your home for the upcoming winter months. Here are a few tasks to consider:

a. Clean and Store Summer Gear: Pack away summer clothing, outdoor furniture, and accessories. Declutter and organize your closets to make space for fall and winter clothing. Donate or store summer items you won’t be using. Ensure everything is clean and dry before storage to prevent mold and mildew.

b. Window, Screen, and Curtain Cleaning: Clean your windows inside and out to let in more natural light. Remove and clean window screens to allow fresh air circulation on mild autumn days. Wash or vacuum curtains and drapes to remove dust and allergens that may have accumulated.

c. HVAC Maintenance: Have your heating and cooling systems inspected and serviced if needed. Clean or replace filters to ensure optimal performance during the fall and winter.

d. Deep Clean Carpets and Rugs: Vacuum carpets and rugs thoroughly. Consider professional carpet cleaning to remove deep-seated dirt and allergens from the Spring and Summer seasons before spending more time indoors.

e. Clean Gutters and Downspouts: Remove leaves, twigs, and debris from your gutters and downspouts. Clogged gutters can lead to water damage and ice dams during the winter.

f. Inspect and Seal Gaps: Check doors and windows for drafts. Seal any gaps or cracks with weatherstripping or caulking to keep cold air out and warm air in, improving energy efficiency.

g. Clean and Store Outdoor Furniture: Clean and store outdoor furniture, cushions, and umbrellas. Ensure they are thoroughly dry before storing them in a dry place to prevent mold and mildew growth in the harsher weather seasons.

h. Dust and Vacuum Regularly: With more time spent indoors, dust all surfaces, including ceiling fans and light fixtures. Vacuum carpets, upholstery, and curtains regularly to reduce allergens.

i. Clean and Store Summer Sports Equipment: If you have outdoor sports equipment like bikes, kayaks, or paddleboards, clean them thoroughly and store them properly for the season.

j. Prevent Pest Entry: As the weather cools, pests seek shelter indoors. Seal cracks and gaps in your home’s exterior to prevent pests from entering. Consider hiring a pest control service for preventive measures.

Bonus Tip: Prepare the Fireplace or Heating Source: If you have a fireplace or wood-burning stove, clean it and stock up on firewood. Ensure that it’s safe to use and install a screen or cap to keep pests out when not in use.

2. The Battle Against Mud and Leaves:

Autumn often brings rain and falling leaves, which can lead to mud being tracked into your home, especially if you have kids and pets. Here are some tips to help you keep the outdoors from making its way indoors:

a. Create a Mudroom Space: Designate an area near your entrance for shedding wet shoes, boots, and raincoats. Place a sturdy doormat outside and inside the door to trap dirt and moisture.

b. Invest in Doormats and Shoe Trays: Place absorbent doormats both inside and outside your entrance doors and shoe trays for muddy boots. These mats will help scrape off dirt and absorb moisture from shoes and paws.

c. Regularly Sweep and Rake: Keep up with leaf removal by sweeping or raking leaves away from entry points. This will reduce the chances of leaves being carried inside.

d. Use Entryway Rugs: Lay down rugs or runners in high-traffic areas near entrances that can go in the washing machine. These can be easily cleaned or replaced if they get dirty.

3. Non-Toxic Fall Scents:

One of the pleasures of the autumn season is the delightful scents associated with it. Instead of using artificial air fresheners filled with chemicals, here are some natural and non-toxic ways to infuse your home with the scents of fall:

a. Simmering Potpourri: Fill a pot with water and add your favorite fall ingredients like cinnamon sticks, cloves, orange peels, and apple slices. Let it simmer on the stove, and your home will be filled with a warm, inviting aroma.

b. DIY Essential Oil Diffuser: Use an essential oil diffuser to disperse fall-inspired scents like cinnamon, clove, nutmeg, and vanilla. These oils not only smell great but also have mood-boosting properties.

c. Scented Pinecones: Collect pinecones from your yard, bake them in the oven to remove moisture and bugs, and then add a few drops of essential oil. Place them in decorative bowls or baskets around your home.

As autumn sets in, these cleaning tips will help you maintain a fresh and welcoming home. By keeping mud and leaves at bay, infusing your space with non-toxic fall scents, and tackling some seasonal deep cleaning, you’ll be well-prepared to enjoy the cozy comforts of fall in a clean and inviting environment. So, go ahead and embrace the beauty of the season, both indoors and out!


Robin Crockett

CEO & Founder of Heaven Scent Home Cleaning & Virtual Bid App