Our Top 7 Favorite #CleanTok Accounts to Follow & Why

  1. @aurikatariina | 10 million followers
    • Why do we love Auri? She cleans peoples’ homes who can’t clean them themselves for free. These are hoarder’s homes, or people who can’t take care of themselves. Auri has a heart of gold, and every transformation is jaw dropping. One video even has 106.8 million views!
    • A video we love from Auri?
@aurikatariina

Every week I deep clean one home for free and today welcome to Ryan’s home 🥰

♬ Cupid – Twin Ver. (FIFTY FIFTY) – Sped Up Version – sped up 8282

This shocking transformation video has over 16 million views, and for good reason too! Auri cleans peoples’ homes for free when they need help, and she does so with an infectiously positive attitude. From one house cleaner to another, thank you for all you do to give us a good name, Auri!

2. @nottheworstcleaner | 5.6 million followers

  • Why do we love Brogan? Brogan’s bio proudly states she is “teaching the correlation between mental health & cleaning!” Like Auri, she also cleans peoples’ homes without judgment and for free. What a saint! And these homes are no small feat – We’re talking moldy food in the fridge, scraping scum off counters, and piles upon piles of garbage. The world could use more people like Brogan who take the time to help others in such an impactful and loving way.

  • A video we love from Brogan?
@nottheworstcleaner

Update on the most recent free cleaning for the older gentleman! Im back to continue tomorrow to deep clean the oven and scrub the floors then start cleanings on the bathroom and bedroom ❤️ #cleantok

♬ original sound – Not the Worst Cleaner

Not only does this video have 13.4 million views, but it is also a beautiful reminder that sharing the gift of a clean home as professional house cleaners can completely change someone’s quality of life and self-worth for the better. Way to go, Brogan!

3. @nowitsclean | 1.8 million followers

  • Why do we love Lori? Looking for cleaning hacks? Or a 30-day spring cleaning challenge perhaps? Lori is a wealth of knowledge when it comes to cleaning on a budget. Her easy to follow step-by-step cleaning videos are educational, personable, and make us want to get up and clean!
  • A video we love from Lori?
You don’t have to spend a lot of money to have a clean home. This video is just one example of the hacks Lori teaches on her TikTok that will save you a lot of time or money!

4. @cleanwithnessa | 3.9 million followers

  • Why we love Nessa? If you have kids, you know the struggle of balancing fun and delightfully messy childhoods while trying to keep a clean and orderly home! Nessa is an OG #CleanTok queen who keeps it real with her day-in-the-life videos about being a mom to two daughters. Her well-designed TikTok feed is all about morning cleaning vlogs with two kids, Sunday resets, house restocking ASMR, and even some funny videos with her husband about just trying to survive being a parent!

  • A video we love from Nessa?

A whopping 48.2 million views, this ASMR sink cleaning video is one satisfying example of Nessa’s cleaning content!

5. @briannaancheta | 4.2 million followers

  • Why we love Brianna? Brianna is the queen of cleaning hacks, aesthetically pleasing storage, stocking her home for guests, and showing you products you never knew you needed! If you like pantry organization, satisfying fridge restocks, and finding new smart gadgets to help you keep a clean home, Brianna is the follow for you!

  • A video we love from Brianna?

Join over 11.2 million other people in watching how Brianna organizes all of her cleaning products under her kitchen sink. We wish our cleaning supplies were this organized!

6. @momthatlovestoclean | 2.4 million followers

  • Why we love Danielle? The self-proclaimed mopping queen, Danielle knows all the cleaning tips and tricks from homemade concoctions for removing hard-to-clean stains, to tackling deep cleaning pet messes, to trying and rating viral TikTok cleaning hacks. Danielle is a great follow if you are looking for tried and true cleaning tips. She even has some eBooks with beautiful artwork if you’re cleaning obsessed like her!

  • A video we love from Danielle?

Did you know you should be periodically washing your walls, especially if you have children or pets? In this video, Danielle reminds 8.6 million viewers just how dirty your walls and other less frequently cleaned surfaces can get!

7. @_catben_ | 12.2 million followers

  • Why we love Catherine? We could watch Catherine’s videos for hours – her beautifully decorated home, her ASMR laundry videos, car cleanings, and cleaning resets are all like effortlessly directed masterpieces! From cleaning to organization to lifestyle, Catherine is a satisfying follow.

  • A video we love from Catherine?
Of course Catherine already has a beautiful bathroom, but this cleaning video was very soothing!

We hope these TikTok accounts gave you some motivation to get up and get cleaning!

If you’re a professional house cleaner looking for new clients, make sure to download the Virtual Bid App in your App Store to start live video virtual bidding with new prospective clients. Skip the Trip, Bid Quick.

Tips for Cleaning Grease – Pumie Pumice

The most important thing we need to have as professional house cleaners is good cleaning tools that save us time and make our clients’ homes shine.

Many times, as in the picture above, we are faced with extremely dirty situations where we are expected to be miracle workers.

Once we are tasked with this type of grime, we have to know what to use.

I always tell my team, let’s work smarter, not harder! I stand by this secret weapon of mine – the Pumie pumice rock.

How to use it properly:

  1. Spray down the stove with your favorite bleach cleaner (I swear by Awesome Degreaser, which can be found at Dollar Tree).
  2. Let it sit for 30-40 minutes.
  3. DO NOT use it on any stainless steel or stove tops, or refrigerators or dishwashers.
  4. Make soapy dishwater (Dawn is the best grease cutter).
  5. Sprinkle Ajax – I prefer it over Soft Scrub or Comet because they both tend to leave a film.
  6. Wet the Pumie Pumice in the soapy dishwater and get to work!

I recommend using a couple of microfiber rags because they absorb dirt and rinse well. I would also suggest in this scenario that you change the water and rag at least 2-3 times so you aren’t swishing the grease around.

Now go take a BITE out of GRIME!

Know Your Worth!

The cleaning industry is essential. Labor unions were put in place to make sure laborers are protected and being paid fair wages. Cleaners, however, do not have that advantage since we are not part of a union. We have the luxury of setting our own rates and the challenge of not knowing how much to charge.

When I started my business 28 years ago, I knew how to clean very well. But I had NO idea what to charge per home since they are all different and every situation required different work from me. Some homes have children and pets, some homes have children and no pets, and some homes have no children or pets. I know that last sentence may have your head spinning, and to be honest, mine was too! I thought, “How in the world do I fairly charge customers for each different and unique scenario?”

You must remember your time is money! That is how America’s system is set up; we trade our time for money. My quest was to figure out how much time it would take to clean each home based on how big it was and how many people and pets lived in each home. This was a daunting task in the beginning but with time and determination, I finally understood what bidding was all about, and how to profit in this space. I quickly learned the per job model was my best path to profitability, not per hour.

In the very beginning I did lose some money and had to adjust my prices along the way. And to be honest, when I started, I would let clients know I was new to the business and was learning the ins and outs of it all. I would recommend doing this too because transparency and trust can strengthen your relationship with clients, especially if you are new to the industry.

I am now part of a few cleaning groups which can be quite helpful if you are new to the business. There was no social media when I started this journey and it saddens me to see how many independent cleaners don’t know their worth. I see so many new independent cleaners who don’t know how much to charge, or are being taken advantage of by clients who know independent cleaners may be less business-savvy than a franchise or cleaning business owner. There are unknowing cleaners who have families to take care of. Many who, like myself, are uneducated single moms who really need the income to provide for their children.

I was self-taught in this industry and was fortunate enough to have some help to navigate through the hard things I had no clue about. My advice to an independent cleaner is to start by setting your price per job and NOT per hour.

If you agree to $25.00 per hour and clean a 3,500 square foot home in 5 hours, you just made $125.00 for a LOT of labor. Instead, if you charge per job and charge $245.00 for that same 3,500 square foot home, you have now made a livable wage!

If this is your average daily pay, you can earn $980.00 a week and will only be working 4 days per week. Your monthly salary would be $3,970 x 12 months = $47,040.00 per year for part-time work! If you hire a helper, you could triple this revenue per year. This is a very demanding and rewarding business that allows for a flexible schedule and control over what your daily duties are. 

In Facebook cleaning groups I am a part of, novice cleaners are constantly saying how customers treat them poorly and expect them to do outrageous things for low pay. They know they are being taken advantage of but are too afraid to speak up. The customers know they are vulnerable and have no clue how much to charge for their work.

Of course, we all like a good deal or have bought something knowing the price was mismarked. We know it’s priced wrong but it’s the store’s mistake, not ours, so we willingly buy it for the lesser price. This same concept is happening every day to cleaners who do not know their worth and give their services away for far below industry standards.

My advice would be to do what I did in the beginning. I would call a competitor as a “potential client” and give them the square footage and characteristics of the home I needed to bid on. Franchises tend to be the best resource because they have systems in place that give them accurate prices for most scenarios. They may give you a $170.00 quote for that home’s scenario, so now you have a starting price point that you know not to go below.

Next, set up a time to do a live, virtual walk-through with our amazing Virtual Bid App, which will save you a lot of time and money on gas! Write down what you see during the walk-through and give them the price that fits that scenario, but never go below the competitor’s quoted price.

Knowing your worth and sticking to it when you need business can be tough; I know, because it was for me.

My mentor told me something that will stick with me forever: “Not everyone will be your customer.”

That very idea has helped me to be successful over the last nearly three decades. He said everyone will NOT be your customer, meaning if they are not willing to pay your price, then let them go find a lessor service. You will find a customer that sees your value and pays what you know you are worth.

Now Go Take A Bite Out Of Grime!

Robin Crockett

CEO & Founder of Heaven Scent Home Cleaning & Virtual Bid App

When to Say “No!”

There is an internal indicator from our gut that tells our brains to say “No!” Many of us have learned the hard way that a simple “no” would have been a much better and more honest decision than “yes!”

In the cleaning industry we are faced with many different scenarios that can be very difficult to navigate through. Sometimes it is difficult to say no to our customers when they make an unreasonable request or put us in an uncomfortable situation because we want them to be happy. For example, these are real experiences I have had as a cleaning business owner:

1. The client hired us, we started, and we quickly realized they had aggressive dogs that they would not contain. Their younger children unfortunately took pleasure in releasing them and watching us scramble. That scenario was very scary for me and my staff, so the contract was abruptly terminated.

2. We arrived and realized that the home was being remodeled, so I had to remind the client that our special stated our services do not cover homes being remodeled! The customer argued with me that it’s not being remodeled, when I could clearly see areas taped off, and the house and windows all looked like powdered donuts.

It is very important that you speak up for your company and make others adhere to your policies. We all like to hear and say “yes,” but “no” is also a very important boundary. 

We have all been in situations that we thought ‘if only I had said no!’ In order to establish a positive reputation for your company in your community, be honest about what services your company offers to customers, and don’t agree to do things that are outside that scope of work. If you don’t clean blinds, say that you don’t. If you don’t do dishes, let your customers know that you don’t. This will build trust and respect with your customers, and keep you from having to tell them “no” down the road when it gets harder to do so.

You may not win the contract, but in the end you also won’t experience the stress that comes from conflicts with clients. It’s important to keep in mind that while your client may be in the wrong, they can still weaponize a bad review that could have a long-term effect on your company’s reputation. It’s best to get ahead of this by setting clear boundaries and expectations from the beginning.

I have had a few fails where in hindsight I should have said “no,” but I have said “yes” many more times. The “no’s” have helped me to set boundaries with clients and keep the operations of my company running smoothly (if there is such a thing). 

We all have made mistakes and they have proven to be my best teachers in business; it’s okay to make mistakes! They are just an opportunity to learn from them, adjust your behavior accordingly, and move forward. And remember, your Virtual Bid App community is always here to support you!

Now Go Take A Bite Out Of Grime!

Robin Crockett

CEO & Founder of Heaven Scent Home Cleaning & Virtual Bid App

How to Avoid Burnout!

Being a business owner has a lot of perks and being successful is very rewarding. However, since you have a lot of nuts and bolts you have to align, you will need to count the costs before becoming a full-time business owner. 

You will have a lot to consider, especially when you own a cleaning business. This is a list of essential steps to start your cleaning company while avoiding unnecessary stress:

1. Supplies

2. Staff

3. Customers 

4. Dependable Car 

5. Advisors

Each of the above components are important to building your business and will determine your success.

First, let’s start with supplies. You have to make sure you use the right chemicals on the right surfaces, or it could cause damage and other issues. Having the correct supplies and knowledge of how to use them can make you a leader in the cleaning industry, instilling trust and confidence in your abilities among your customers!

Next, when it comes to staffing, it’s very important to make sure every person you hire is trustworthy and dependable. Your clients expect you to hire responsibly, and this will help your business create a stellar reputation.

Another thing you will need for your business is a car. Whenever I speak to people who are opening a new cleaning service, their main focus is on getting initial customers. That is of course important, but if you don’t have a car or have a car with no gas, you are going to get nowhere fast.

Every new business has to set up their company for success. Having good business advisors that can guide you on how to structure your business, know which laws are applicable to your industry, tell you what your tax liabilities will be, and help guide you to the insurances you will need are a game changer.

You will also have to make sure your employees are trained properly, which can be a challenge. Especially if you are still cleaning and training at the same time if you’re fortunate, and you have a dedicated trainer, that’s great! But that was somewhere way down the road for me.

I initially started with being everything by myself: I was the supply person, the accountant, the payroll person, the cleaner, the car maintainer, and I was even the supply buyer.

Taking on all of that responsibility as a new business owner left me feeling overwhelmed at times. When that happens, it’s best to take a step back. It’s okay to take some time for yourself! It can be easy to get so wrapped up and lost in day-to-day operations that you don’t take time for the important people in your life, and mostly that you don’t take time for yourself.

I always tell small business owners that if you don’t make time for yourself, you will not have time for things that are most important. I love owning my business. I actually love working with the ladies who work with me, and I also enjoy the challenge of the day-to-day operations.

One year for a present, a friend of mine gave me a one-hour Massage Envy massage and my first thought was, “I don’t know if I really have time for that.” But I made time to treat myself, and ever since then, I’ve been going at least once a month. I have a membership now and that’s my time for me to be off-line! I turn my phones off and just disconnect. Recharging your battery is a crucial part of being a successful business owner without burn-out because when you take time for yourself, you will have more energy to put back into your business. 

The most successful business owners I have met are those who learn how to delegate early on in their business.

I hear a lot of cleaning business owners frown upon delegating because they think others can’t or won’t do things like them. Keeping that mindset stops your company from growing and operating without you being present.  In order to avoid burnout you must allow others to learn to do some of the things you need done so you can be free to actually enjoy having a business.

Burnout stops productivity and has ultimately caused some people to close their business or become too ill to run their businesses. I’ve learned how to avoid burnout by making it a priority to disconnect.  

I now have work boundaries set to turn my business phones off at the same time each day and do not look at work emails until 7:00 A.M. each business day — Closed is closed!

I have to shut my brain off from “work mode” (as I would call it) and just do something that I enjoy doing. It may be just sitting quietly or, maybe I’ll binge my favorite show that I haven’t had time to watch. Thank God for streaming because now you can binge TV and catch up on things you don’t have time to watch when they’re actually playing.

I hear so many business owners talk about how they don’t have time for a vacation, even if it’s just a mini-cation to a destination that’s an hour away, or even a staycation. It’s important to just stay at home, enjoy your home, and do nothing with no plans for about five days. I do that at least 3 times a year now, and it works wonders on avoiding burnout!

For the first 15 years of my 28 years in business, I only took maybe a one-week vacation once a year. I wound up being burned out and full of anxiety! 

Stress is a huge contributor to illness, and I learned quickly that if I didn’t make time for myself, I may not be here to spend time with the ones I love, or even have any time to enjoy all of the money I have made over the years. I have worked very hard to build a good future so that when I do retire, I can do the things that I have a passion for.

I know everyone has a different approach to avoiding burnout. For most people, I think they never realize they are burned out until they are dangling over an emotional cliff! 

Take time for yourself and start DELEGATING not just at your business, but at home too. They both demand your time, so why not find balance in both areas? Remember that you deserve to take time for yourself to rest and recoup to be the best business owner you can be. I believe in you, so you should too!

Now go take a bite out of grime!

Sincerely,

Robin Crockett

CEO & Founder of Heaven Scent Home Cleaning & Virtual Bid App

Are you Covered?

When you first start a cleaning business, your initial focus is on winning customers – and of course it is, because all businesses need customers to be successful. One of the first things my good friend taught me is that in order to have a good business, it’s crucial to both build and protect it at the same time.

You may think, “Protect my business? How do you do that?”


My response is yes, everyone must protect their business – after all, we all have auto insurance in case we’re in an accident. For most of us, we may never get in an accident. But for those of us who have, we appreciate having insurance when the car we depend on every day is in an accident. We can feel less stressed knowing it will be repaired or replaced, and our investment will not be lost.


As a cleaning company owner, I want to talk about three different types of insurance. All are necessary for the success and growth of your house cleaning company or small business. First – Workers’ Compensation.


Workers’ Compensation:
This insurance is a form of medical coverage in the rare case that someone gets injured on the job. It allows you to be covered in case someone on your team, or even you if you add yourself to the plan, will be covered if the worker were to fall in a customer’s home, or even drop a heavy item on their foot while cleaning, for example.

I am insured and have had to use Workers’ Compensation insurance before. One time, one of my employees was doing dishes and a customer had a large knife in the sink. She accidentally sliced her finger badly and had to be rushed to the hospital. As scary as that was for us both, I was covered as a business owner, and she was covered as an employee. I didn’t incur any charges, and the customer didn’t incur any charges, nor did my employee. Everything was covered because I had workers’ compensation insurance.

This is the best way to protect your business because in the case that an unlikely mishap occurs, you will be covered. Check with different agents in your area to get the best rate.


General Liability:
Whether you provide residential or commercial cleaning, it is always a good idea to have general liability insurance. This insurance covers structures and properties.

Take this scenario for example:
Your employee was cleaning a gas stove and they accidentally left the burner slightly on. This caused gas to be omitted into the home, when someone came home, and static happened to hit the gas in the atmosphere. In an instant, BOOM! Their house goes up in flames, and well, you are liable because your employee was the last person to have access to that stove.

If the home is worth $500,000, and the damages are worth $200,000, your company will be liable for the damages. The main benefit of having general liability insurance is that knowing you are covered in the case that damage to property occurs makes it less stressful for you.

If damage does occur, your agent will assess the damage work with the customer to make sure that their loss is taken care of. Your rates may go up, and of course it’s sad if something like that were to happen, but still your business is protected because you’re covered by general liability insurance.

Lastly, I want to talk about Bonding

There’s a misconception that being bonded is protection for you, the business owner. But Bonding actually covers your customer. Consider this example Bonding scenario:

You have an employee that’s in a customer’s home and steals a $10,000 diamond wedding ring. Since you are responsible for your employee’s actions, you will be liable to reimburse that customer for the $10,000 loss of property. Now, granted, theft has to be proven not just claimed, which gives you protection for your staff who could be falsely accused of theft. In fact, this actually happened once at my company.

Bonding is an important investment for contractors and small businesses who value building trust with their customers. A company is bonded when it has purchased one or more kinds of surety bonds and it involves three parties – the customer, the company, and a bonding agency. 

Bonds are crucial to the growth and reputation of your company because they offer a degree of coverage for the insured against the possibility of fraudulent acts by specified individuals. While an employee of mine was only falsely accused of theft, I had peace of mind knowing that my company was bonded.

I believe we all know that being covered by insurance allows us to run our businesses with confidence, while providing assurance to our customers that in the event something unexpected were to happen, all parties involved are covered. After all, it’s always wise to expect the unexpected! That is why it’s wise to insure your company with Workers’ Compensation, General Liability, and Bonding.

Now Go Take A Bite Out Of Grime!

Sincerely,

Robin Crocket

CEO & Founder of Heaven Scent Home Cleaning & Virtual Bid App

Deciding Your Type of Cleaning Business

I have been the Founder and Owner of Heaven Scent Home Cleaning, a residential cleaning company in Minnesota for 28 years! When I hear “cleaning company,” I think of many different things. And to be honest, there are so many different types that it’s a very broad term to simply say “cleaning company.”

I think when we all start our cleaning companies, we have a type of cleaning in mind that we like to do or think would be more lucrative. Let’s take a deep dive and look into the vast types of cleaning services that are offered today. The two most traditional are residential and commercial – both have their own benefits and challenges.

Residential cleaning offers busy families a way to save time by hiring a cleaning person or company. The person model generally is a more affordable option, but comes with some risks for both the homeowner and cleaner.

The cleaner’s risk is that they will have to spend more time in each home, making it difficult to have a lot of customers. This risk for the homeowner is based on feedback I have heard. At times they can be undependable and under the homeowners’ feet for a longer amount of time, which can be a dealbreaker for some clients who now work remotely from home.

The commercial cleaning market is expansive with a lot of different services and clients to choose from, whether it’s office buildings or grocery stores, restaurants or daycares, doctor’s offices or apartment complexes.

The pro of commercial cleaning is that you can get long-term, large contracts and a stable income. The challenge is hiring the staff willing to come in at night, and making sure that especially women cleaners are safe taking out trash at night, and entering and exiting safely.

And then there are many new niche cleaning scenarios that weren’t options when I founded my company 28 years ago. Here are a few:

  1. Airbnb Cleaning

Airbnb cleaning is a great way to start a new business with no marketing required. You can sign up and simply verify your information to start cleaning for them on demand.

  1. Crime Scene Cleaning

Crime scene cleaning is a very lucrative and sensitive market. You have to have biohazard certification in place. Then, you register with the county you live in to be a vendor for them.

  1. Vacation Home Cleaning

Vacation home cleaning is a great seasonal gig if you want to earn extra money – many lake resort areas are always looking for seasonal cleaning help!

  1. Make-ready Apartment Complex Cleaning

Make-ready cleaning is a great fit if you are available and able to work with apartment complexes to get their vacant units cleaned and ready for the new tenants; this usually needs to be done pretty quickly.

  1. New Construction Cleaning

New construction cleaning – I saved the best for last! This is a great fit if you are a detailed person who can remove fine dust and stickers from windows, and clean windows and floors well. This opportunity is great because you can get big government contracts.

All 5 of these newer cleaning professions have the potential to be very lucrative, but you have to be willing to adapt to the different scenarios and challenges that come into play with each of these.

There is no right or wrong type of cleaning business; it is up to each owner and what they feel is a good fit for them. I know people who have cleaning businesses in all of the above-mentioned areas, and every single one works hard to provide an essential service. Consider some of the factors I mentioned, decide which cleaning business is right for you, then put your gloves on, roll up your sleeves, and get to work! 

Virtual Bid App is always here to support you and your business. Download the app in your App Store today to start connecting with clients quickly and easily from your own home with our premier in-app video feature. 

Now go take a bite out of grime!

Sincerely,

Robin Crocket

CEO & Founder of Heaven Scent Home Cleaning & Virtual Bid App

The Importance of a Contract

Most businesses today understand that without a contract, there are no clear expectations of your services in writing. When you are entering into an agreement with another party, you must outline all important items to clarify your services, especially when it comes to professional house cleaning:

  1. When will you be cleaning?
  2. What you will be paid?
  3. What services will you be providing?
  4. How long and often will you be providing the service?

Contracts help both parties understand what your services will look like when the contract starts, and when the contract will come to an end – which all good things do.

When that time comes, you want these items outlined in writing so there are no grey areas. You or your customer can give a notice based on the contract terms. This way, both parties can part ways when the time comes with no hard feelings.

When there is no contract, you won’t know when your services are coming to an end – and that unpredictability is just not how you want to do business. When you know in advance and a new client calls you, you have a chance to tell them you will have an opening in two weeks when you know a different contract is ending in two weeks.

It can also create financial hardship when you have no warning you’ll be losing a client when they say, “Goodbye, we no longer need you, effective today!” Although you still may have a financial challenge in this case, you can guarantee a warning in writing and plan accordingly.

I’ve listened to different people on Facebook cleaning groups share how tough it is to lose customers with no warning, mainly because they failed to have contracts in place. I even have one-time contracts for one-time cleaning customers.

I’ve seen that many independent cleaners and small business owners are not taking the time to create contracts with their clients, resulting in gray areas and frustration that comes from having nothing in writing. If your customer decides to add new tasks that aren’t a part of what you originally verbally agreed to and you fail to do them, they may become upset with you. Without a contract, you have no recourse or anything to reference to see who is right.

The contract allows you to go back to the customer and say, based on our contract, that service item was not part of our original agreement. But, if that service is important to you on a regular or as-needed basis, we can change the contract to add it, and adjust the cost to reflect that.

Furthermore, some small cleaning companies are not getting paid by customers and wait an indefinite amount of time to be paid for their services. This is a huge part of why contracts are important because the terms lay out when you must be paid, how you will be paid, and how much. Due to my contracts, I know I’ll be paid every time I clean once my services are rendered.

When it comes to commercial accounts, we write our contracts with the term “to be paid by the 20th of each month.” If our customer doesn’t pay by the 20th of that month, there is a late fee charged because they failed to pay us before or on the agreed date.

As small business owners, we are so busy with the day-to-day operations of our businesses. Because of this, I think the most important part often gets overlooked. Making sure you have a contract before you get into sticky situations provides you with a roadmap to solving any issues or uncomfortable conversations with your customer. 

Contracts are also just as important for your customer because it protects them. When they are clear on which services will be provided, they know exactly what they are paying for, and whether the services outlined are being done.

When I hear cleaners say they’re not being fairly compensated for add-on services, they can respectfully reference the contract and tell customers that there will be an additional charge. When there is no contract, a client can say something like this: “Well, I thought that ‘cleaning’ meant you would pick up all my kids toys in their bedroom every time!” When my company does pick-ups, we charge a specified amount per room. This gives customers the ability to prepare for us to come by picking up rooms themselves if they don’t want to incur a pick-up fee. We’re only being paid to clean, not for pick-ups.

If you are a company who does add-on services like pick-ups, you will need to include in the contract that you are willing to do so. Think about what it would cost you in time, then up-charge so you’re not losing money.

From a business perspective, the contract also helps your staff to clearly understand what they are expected to do each time they go into a specific customer’s home. The contract is like a road map of expectations. When we get new contracts at my company, I sit down with my team and share what services we’ll be expected to do in that home. This helps everything to flow the way it should, and to ensure we’re honoring our contract.

Most often when you don’t have a contract, you’re working in an unorganized manner. You may end up doing a lot of things you probably didn’t have to do, but because you don’t have a contract, you’re doing more than you should do for the amount you’re being paid.

I know people sometimes feel uncomfortable or unfamiliar with constructing a contract. It’s normal to feel this way the first time you do something, but if you push through that short time to be uncomfortable and learn, it’ll give you a lot less frustration on the back end when you do run into situations with your customers.

The contract is your safety net – you can always call out the contract terms. And if you ever need to go to court for any reason, the first question will be, “What does the contract say?” Whatever is in your contract is what legally binds you and your customer.

I’ve been reading on Facebook cleaning groups that cleaning company owners are texting back and forth with customers to ask them for payment. My view on texting with customers from a professional standpoint is that it isn’t professional. I allow my staff to text me sometimes, but to be honest, a phone call to a customer or with an employee is more professional in my opinion. I know we live in a fast-paced world and people like to do things fast, but with texting, it isn’t the most personable way to communicate with clients. It’s a short form of communication where you can’t complete thoughts – it just becomes a thread. Make sure to have contracts outlined in a formal document – not via texting.

Business owners need to have verbal conversations with customers when situations arise, versus texting back and forth. Sending a text to notify your client of your ETA is an appropriate form of communication, but it’s not appropriate when your payment hasn’t been made by your customer. You need to reach out to them by phone or e-mail, that way you have a trail that you have communicated to them that you need to be paid.

At times, talking about money with customers for some businesses owners is uncomfortable. Sometimes non-payment is intentional, but with some customers, it’s just a matter of an oversight and they’ll fix it right away. However, if you must continually reach out to a customer about payment, I think it’s time to part ways with that customer. They are not respecting your company or appreciating your hard work. In the end, it just becomes more frustrating to have to constantly ask for payment when they’ve already received the services. After all, no grocery store would allow you to come in, grab products, leave with them, and pay for them later. A cleaning service needs to be paid when services are rendered. To be paid when services are rendered is commonplace in the residential cleaning industry, so to expect anything different is unacceptable.

Contracts have certainly saved me over the years – they’ve helped me to be more proficient in the services that I provide to my customers, and ensure I have clear communication in writing if I have issues with a client. Contracts also give your company a more professional image.

Customers will take your company seriously when you provide contracts because they know that you’re operating like a real business. At the same time, they know if they’re getting what they’re paying for because it’s in writing. All-in-all, I think it’s a win-win for both the cleaning company and the homeowner.

I’ve had commercial contracts that have been slow to pay us, so I always send a reminder after the first five days that the invoice hasn’t been paid. The second reminder goes with the late fee that will be charged on their next statement. It is important to make sure you hold your clients to whatever terms you create in your contracts. If you ever allow that term to not be upheld, the expectation becomes that you’re not going to enact any consequences you put in writing if they fail to pay when necessary. Remember, that’s the same as making employee policies and then not holding your employees accountable. When they do fail to follow company policy, you’re the one that created the policy, so you’re the one that makes sure consequences are upheld.

Contracts and customer situations can be uncomfortable at times. Sometimes it’s actually very uncomfortable because we hope that everybody would just do what was agreed upon. We know things happen and people don’t always keep their word, which is why having only a verbal agreement is not acceptable. You must have things in writing to protect you, your employees, and your business.

Companies who have contracts spend far less time going back and forth with customers. They have the free time to do the things they want because they put the contract in place from the start. I hope reflecting on my experiences with contracts provided you with some clarity on why it’s best to have a contract.

Now go take a bite out of grime!

Robin Crockett

Founder of Virtual Bid App & Heaven Scent Home Cleaning

Tips for Cleaning Tough Grease – Pumie Pumice

The most important things we need to have as professional house cleaners are good cleaning tools that save us time and make our clients’ homes shine.✨

Many times, as in the picture above, we are faced with extremely dirty situations where we are expected to be miracle workers.

Once we are tasked with this type of grime, we have to know what to use.

We all know that feeling when you step into the kitchen, ready to whip up a culinary masterpiece, only to be greeting by the greasy, grimy stovetop. This is where us house cleaners step in. Fear not – I have some tips to make degreasing your client’s stove a breeze.

I always tell my team, let’s work smarter, not harder! I stand by this secret weapon of mine – the Pumie Pumice Scouring Stick.🧽

How to use it properly:

  1. Spray down the stove with your favorite bleach cleaner (I swear by Awesome Degreaser, which can be found at Dollar Tree).
  2. Let it sit for 30-40 minutes.
  3. DO NOT❗use it on any stainless steel or stove tops, or refrigerators and dishwashers.
  4. Make soapy water (Dawn is the best grease cutter).
  5. Sprinkle Ajax – I prefer it over Soft Scrub or Comet because they both tend to leave a film.
  6. Scrub-a-dub-dub. Wet the Pumie Pumice in the soapy dishwater and get to work!

I recommend using a couple of microfiber rags because they absorb dirt and rinse well. I would also suggest in this scenario that you change the water and rag at least 2-3 times so you aren’t swishing the grease around.

And just like that, the stove is clean and your clients are smiling. Happy cleaning, my friends!

Now go take a BITE out of GRIME!

Robin Crockett

Founder of Virtual Bid App & Heaven Scent Home Cleaning

How to Win (and Retain) the Contract

As a startup, it’s important to first identify your market, and then begin the process to win their business. 

When you land a new contract, you’re excited, and rightfully so! You have proven to yourself and your new client that you are a viable business with an in-demand service – but now is when all the nuts and bolts have to be in place, and the work begins.

But winning contracts and retaining them are two very different things.

The main reason cleaning companies fail is because their service is not consistent – did you know that the demand for our services is actually growing with all the aging Baby Boomers who will need or want our services?

For 28 years my focus has not been solely on growth, but more on retention. This is the key to growing success. I currently have over two handfuls of clients that I have retained since 1995. I have learned that success is not completely measured by numbers, but more determined by a long-term, consistent client base.

Being in the service industry, you will be faced with many tasks. I have made it a priority to be focused on my day-to-day operations to ensure that customers’ contracts are being adhered to, and that my staff is clear on expectations, in order to provide a consistent customer experience. Once you have those systems in place, your service will become your greatest marketing tool.

Your service is your best tool to grow your business in this digital world we now live in. We can use that to our advantage to find free ways to promote our businesses with Google, Facebook, and Instagram pages where you can post your finished product.

I have found two key components necessary to continue to win and retain customers; the first being the quality and marketing strategy behind your work. Taking pride in your work will give you access to new clients by way of referrals because clients always share good experiences with friends and family! But, the way that you promote your work also matters. For example, the signage on your car helps neighbors know who you are. I now have company cars, but I started with only a $20.00 investment and used my personal car, which I adorned with affordable magnets. Now that’s a creative marketing strategy!

The second key component to winning and retaining customers is who you employ to help you. If your employees feel valued and part of a team, they will be happier and take pride in what they do each day. Communicating positively and clearly with them so they know what is expected of them, and making it known that they are part of a company that cares about them on a personal level, will keep them performing to their highest ability. Having consistent customers also sends a message to your staff that you are busy, which gives them a sense of security knowing your company is in demand. Personally checking in with customers from time-to-time, (especially if you are not on-site with your staff) will keep you in-the-know of the relationships between your clients and employees, and ensure everyone is happy. Furthermore, by spending time listening to your employees’ feedback on how to improve processes, you will keep your daily operations running smoothly. Your employees are in the field encountering different scenarios that may either need to be addressed with your customer or with your employees. When you create an environment where employees thrive and customers feel valued, you foster a virtuous cycle of success that can propel your business to new heights. And that is what I have aimed to do for the past 28 years.

Having a successful business is not hard, but it does require you to create a culture with your customers so they know you value them, and meet or exceed their expectations. Also, making sure your work culture allows for clear employee expectations, coupled with an open dialogue of feedback, ignites a culture of mutual success. This relationship helps processes run smoother, ensuring that you won’t only win contracts, but retain them. Nurture a culture that values and invests in both your customers and employees, and watch as success becomes a natural byproduct.